WHY DON’T YOU JUSTHD video, 5m00s, 2018
For WHY DON’Y YOU JUST I wanted to explore the transformative aspects of video editing and production software through the lens of remix culture and appropriation. By taking a common subject found in popular online media—motivational speaking and life coaching—and turning it into an over stimulating mess by layering audio tracks, a wall of noise confronts the audience. Pairing this with increasing overlays in the frame, WHY DON’T YOU JUST critiques and reflects on the saturation of this sort of media, and questions whether the volume matches the scattered variety and quality.
Brendan Bradley is a Canadian artist. Working in drawing, printmaking, video, and sound, he creates work that reflects on low brow culture, the crossroads between mass production and the handmade, and the technical and conceptual frameworks behind artistic production.